Marketing Management

MIT SCHOOL OF DISTANCE EDUCATION, PUNE
Distance Education with Distinction
Recognized by DEC, Distance Education Council, Govt. Of India

Sir,
We at MAEER’s Maharashtra Institute of Technology (established 1983), introduce ourselves as pioneers in the field of Engineering & Management Education. As per the recent survey we have been rated amongst the top educational institutions in the country.
Keeping with the pace and understanding the industry requirements, we have designed Post Graduate Diploma courses, which are operated through Distance Education with the help of LMS (learning management systems).

Post Graduate Diploma in Marketing Management

Introduction

Marketing management is a business discipline focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand in a manner that will achieve the company's objectives

Marketing management therefore encompasses a wide variety of functions and activities, although the marketing department itself may be responsible for only a subset of these. Regardless of the organizational unit of the firm responsible for managing them, marketing management functions and activities include the following:

Potential Careers

Industry has a great demand of Marketing Managers in today's competitive world. This course will help opening doors of opportunities in a wide range of industries like Banking, Co-operative Credit Organisations, Insurance & Investment Companies, Manufacturing industries, Automotives, Information Technology firms, Pharmaceutical Companies, Telecommunications Companies, Oil, Gas and Petrochemical Companies, all Government and Semi-Government organizations, etc.

Course Contents

Semester I

Marketing Management
Leadership & Organisational Behaviour
Communication
Management Information Systems
Entrepreneurship

Semester II

International Marketing
Advertising Management & Sales Promotion
Product & Brand Management
Industrial Marketing
Financial Services Marketing

Note :

Online examination will be conducted for above subjects.
Student will have to submit two assignments for each subject.
Online examinations carry 70% and assignments carry 30% weightage.

Course Information
Course fee:
Indian Residents fees NRI / Foreign Residents
Rs. 15000 $ 1500

Prospectus Fee : (to be paid at the time of admission)
Indian Residents : Rs.1000
NRI / Foreign Residents : $100

Registration Fee : (to be paid at the time of admission)
Indian Residents : Rs.1000
NRI / Foreign Residents : $100


Exam Fee per Attempt :

For all the subjects First attempt exam fees @ Rs. 200 per Subject / US $ 50 has to be paid at the time of examination.

For Subsequent attempts the exam fees will be Rs. 200 per Subject / US $ 50 Payable at the time of examination.

Total Fees to be paid in full at the time of admission in the form of Demand Draft drawn in favour of "MIT School of Distance Education" Payable at Pune.

Procedure:

Submit applications online by mentioning RBA in reference column with RBA code as 20080120 and write a mail at pkmalik@mitsde.com.

Instructions for Filling up the form:
1) General information to be provided with details like name, address and other details.
2) The address which you mention should be the address on which you need the correspondense from our side
like Study kit etc.
3) Pin Code for address and email id is necessary.
4) In Reference column please select RBA and put 20080120 as RBA code.
5) After submitting the form please cut and paste that in word format and send on pkmalik@mitsde.com for
records.

Duration : One year.

Note : Participant is expected to put in minimum ten hours of study per week.

Validity of registration : Two years.

Eligibility : Graduates of any discipline / Diploma in Engineering with two years experience

Contact:
Mrs. Pritpal Kaur
pkmalik@mitsde.com
mitsde.north@gmail.com
09958934646
011-46241188/89/90